The card is part of AMD's strategy to "dramatically accelerate VR adoption" and grow the market. It will be the first card to use a Polaris architecture-based processor. According to AMD, the company noted from the results of a survey that high costs represented the highest barrier to VR adoption.
The Radeon RX 480 specifications are:
TFLOPS>5
CUs36
Memory Bandwidth256 GB/s
Data Rate (Effective)8 Gbps
Memory Size4/8 GB GDDR5
Memory Bit-rate256-bit
Power150 W
VR PremiumYes
AMD FreeSyncYes
Display Port1.4/1.4 HDR
The announcement notes that AMD intends for Polaris architecture-based cards to bring VR-ready desktops and notebooks to market over the next ten years.
Three months ago AMD revealed the "most powerful graphics card in the world"--the $1500 Radeon Pro Duo, aimed at VR developers. While the price point is a far cry from the $199 Radeon RX 480, the card signifies AMD's heavy investment in virtual reality.
More recently, competitor Nvidia released the GeForce GTX 1070, a $379 GPU which the company claims is more powerful than the $1,000 GeForce GTX Titan X. We tested the graphics card in our recent review;